Newsletter No. 1 | Introducing dawn.friends

Welcome to the dawn.friends 1-1-1 Newsletter, your go-to source for insights and opportunities tailored to NextGen leaders in Swiss family businesses and SMEs. Whether you're gearing up to take the reins or already driving transformative initiatives, this newsletter and the dawn.friends community behind it are here to support and inspire you every step of the way.

Unless you opt out, you’ll receive concise and impactful emails from me like this. The format is simple, each email includes:

1 insight from me

1 question for you

1 opportunity for us

So make sure you read on till the end!

One Insight from Me

NextGen leaders in family businesses and established SMEs have a unique advantage over startup founders: they can blend the wisdom of previous generations with fresh, innovative ideas. Here’s three ways on how you can leverage this to your advantage:

Leverage Heritage: Use your established brand and customer trust to introduce new products or services. Family businesses often have deep-rooted relationships and a reputation built over generations. This trust can be a powerful asset when exploring new market opportunities or launching innovative products.

Engage Legacy Employees: Combine the experience of long-term employees with fresh perspectives from new hires. Long-standing employees often have a deep understanding of the business and industry, which, when combined with the innovative ideas of new team members, can lead to groundbreaking strategies and solutions.

Engage in Existing and New Networks: Leverage both your established business networks and forge new connections to explore new markets and partnerships. The most innovative ideas often emerge from these "liquid networks," where diverse perspectives and expertise intersect.

One Question for You

How are you leveraging core values to drive innovation?

One Opportunity for Us

To connect and celebrate the launch of dawn.friends, I would be thrilled to lunch with you at La Fontana on July 5th, 2024, at 12:00 PM in Zurich. This will be an excellent opportunity for us to meet, share experiences, and lay the foundation for a robust, collaborative network.

Event Details:

Date: July 5, 2024

Time: 12:00 PM

Location: La Fontana, Zurich